Wednesday, April 20, 2011

Accepting Credit Cards On Your Smartphone

This could benefit your small business in the future

Many small businesses rely on credit cards for most of their customer payments.  Until recently, most were limited to accepting credit cards via their website or their retail store.  A company named Square however, has recently released a new service that will look to change this.  Square frees up the small business to take credit card payments wherever you carry your iPhone.

The service includes a free application and attractively sized and styled hardware component that acts as the card swiping interface.  Both are free and mailed to you upon registration with the service.

The company has clearly thought through the needs of their small business target audience and this product looks to be fully encompassing.  The service includes:
  • Free shipping of the hardware
  • Free application for your smart phone or iPad
  • Daily deposits of your money
  • No commitments
  • Reasonable transaction fees
This looks to be a great and innovative idea that will hopefully take off in the future.  I expect to see a lot of new opportunities for mobile commerce in the small business community thanks to this product, assuming that some businesses want to make the leap and adapt the technology.

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