Get Your Green On

There was a great article this morning in BusinessNewsDaily that focuses on the process of going green for small businesses.  In this day an age the green movement is in full swing and that means that it is important to find ways to implement green technologies or risk losing clients and sales to companies that do.  The article revolves around an interview with Daniel Esty, who is the chairman of Esty Environmental Partners, a professor at Yale University and Director of the Center for Business and the Environment at Yale. He is also the co-author of “The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function” (Wiley, April 2011). He tells BusinessNewsDaily why it’s more important than ever for companies to focus on the environment and what it was like to advice the Obama campaign on environmental issues.  He delves into mistakes and common misconceptions with going green, and focuses on its importance to our world's environment today. 

It is a really compelling read and is very topical for our current environment.  The interview also struck an interesting chord with me because of how I can personally relate to it.  My father owns a dry cleaners and has lately been looking into utilizing more green methods of cleaning that would eliminate some environmentally hazardous chemicals from his workplace.  However, he has struggled with the expenses and difficulty of gowing green and wavered about its actual worth to the company.  This interview dispells some fears and worries and sheds some light on the actual cost saving that come with going green.  It is a very intriguing look at an issue that is more important that ever.

Get Your Green On: An Obama Advisor Tells You How